There’s a reason that social media sites are free to use. They want you on there because, as much as we hate to accept it, we’re the product. They’re selling us.
While many believe this is an egregious invasion of privacy, there are a few silver linings to consider.
First and foremost, it’s not exactly our data that’s being “sold” to businesses. Unlike many agencies and organizations that actively sell our personal information to other companies, social media sites like Facebook and Twitter don’t sell our direct information. They sell access to us through targeting. While it’s still challenging for many people to accept as anything positive when our personal information is used to place ads in front of us, there are worse things that could happen………
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