You may not have heard of a company called Taboola, but what it does may annoy you greatly.
“Controversial slimming pill sweeps the UK”, “15 inconveniences of being a woman”, “Nine people you won’t actually believe exist”, “Danger! Don’t watch this with your wife” – if you’ve ever seen any of these headlines screaming out at you, then you’ll be familiar with the company’s work.
Taboola is one of the main providers of sponsored stories on news and gossip websites.
When you scroll to the bottom of the page, there are picture and caption links to three, six or eight external stories, typically under the headings “More stories from around the web” or “You may like”.
More often than not the captions hoping to tempt you to click on them are just a little lowbrow, and the photos accompanying them typically show celebrities or women in bikinis (or both).
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